【活動回顧_01】粵港澳大灣區企業研究創業營-明匯智庫

【活動回顧_01】粵港澳大灣區企業研究創業營

2026-01-06 21:44

<p style="margin-bottom:27px; margin-left:0px; margin-right:0px; margin-top:27px; text-align:justify"><span style="font-size:17px">透過對本次電影院的深度探訪，我們從微短劇入手了解影視發展，明白短劇的核心邏輯便是「披著內容外衣的流量遊戲」，同時它火爆的關鍵便是精準吸引目標受眾、傳遞解壓治癒的情緒價值，並以「3秒一鉤子、5秒一反轉、10秒一衝突」的緊湊節奏，在碎片化時代牢牢抓住用戶註意力。這也為想從事新媒體產業的青年提供清晰思路：可依託自身對手機螢幕的天然親近感，善用算法與豎屏美學，將熟悉的IP、地域特色（如香港的時尚風格、經典港劇IP）或生活場景重新結構化；同時藉鑒短劇「本土化適配」的出海經驗，兼顧創意表達與不同受眾的文化偏好，在分眾傳播的浪潮中打造差異化內容，讓自身優勢與市場需求精準匹配。</span></p> <section contenteditable="false" data-arttype="img_5" data-attr="[{&quot;batch_upload&quot;:{&quot;type&quot;:&quot;batch_upload_wrap&quot;,&quot;val&quot;:&quot;&quot;,&quot;options&quot;:{&quot;selector&quot;:&quot;.j_img5_batch_upload&quot;,&quot;ratio&quot;:&quot;1.6&quot;,&quot;slectRatio&quot;:&quot;&quot;,&quot;nocrop&quot;:false,&quot;multiple&quot;:true,&quot;is_additional&quot;:&quot;1&quot;,&quot;resizeHeight&quot;:&quot;437&quot;}}}]" data-insertafter="true" data-notaddwidget="true" data-readonly="true" style="margin:27px 0;"> <section class="atrWidget widget_img_5"> <div class="galleryImg swiper-container swiper-container-horizontal swiper-container-initialized"> <div class="swiper-wrapper" style="transform:translate3d(0px, 0px, 0px)"> <div class="swiper-slide swiper-slide-active" style="margin-right:10px; 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