【活動回顧_05】粵港澳大灣區企業研究創業營-明匯智庫

【活動回顧_05】粵港澳大灣區企業研究創業營

2026-01-08 10:27

<p style="margin-bottom:27px; margin-left:0px; margin-right:0px; margin-top:27px; text-align:justify; width:auto"><span style="-webkit-text-stroke-width:0px; background-color:#ffffff; color:#000000; display:inline !important; float:none; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; orphans:2; text-align:start; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">一、參訪金利來集團</span></p> <p style="margin-bottom:27px; margin-left:0px; margin-right:0px; margin-top:27px; text-align:justify; width:auto">金利來從60平方米家庭作坊起步，形成“勤、儉、誠、信”等經營理念與企業文化，強調以客為尊、追求卓越、以人為本，創始人曾憲梓也在過去一生中累積捐贈了12億現金。</p> <p style="text-align:justify; width:auto">這種“賺得到、守得住、也捨得出”的價值觀，會反過來塑造企業的信用與韌性——這不是情懷，而是品牌的深層資產。同時此次金利來之行，徹底打破了我對這個「老字號」的刻板印象。這不僅是一次參觀，更是一場關於現金流管理（Cash Flow Management）與品牌年輕化的實戰課。</p> <p style="text-align:justify; width:auto">穩健經營的底氣：現金為王<br style="width: auto;"> 在與企業交流中得知，儘管如今利潤規模受到市場環境挑戰，但金利來依然持有超過10億的現金流。這份底氣源於創始人曾憲梓先生確立的「穩健經營」理念。在當前充滿不確定性的經濟週期下，「活下去」比「跑得快」更重要。這讓我反思，創業不應盲目追求GMV（商品交易總額）的虛高，而應回歸商業本質，關注健康的現金流和利潤率。此外，曾老先生累計捐贈12億元的善舉，也讓我看到了企業家在商業成功之外的家國情懷與社會責任。</p> <p style="text-align:justify; width:auto">電商數據背後的洞察<br style="width: auto;"> 我們與唯品會電商部員工的交流獲得了極具價值的數據：金利來在唯品會月銷量雖達千萬級（1kw），但退貨率在40-50%。乍聽很高，但對比女裝動輒70-90%的退貨率，男裝市場的穩定性依然具備優勢。這教會我們在做市場分析時，不能只看表面的銷售額，更要看淨銷售（Net Sales）與退貨成本，選對賽道（如退貨率相對可控的男裝/中高端品類）往往事半功倍。</p> <p style="text-align:justify; width:auto">觸摸到的轉型：3388系列的驚艷<br style="width: auto;"> 最讓我驚喜的是親手觸摸到了金利來的高端系列——「3388」。<br style="width: auto;"> • 產品力： 4-5位數的定價（襯衫3400元，外套8000+元）背後，是實打實的前沿面料與設計質感。<br style="width: auto;"> • 營銷力： 看到肖戰、王一博、張淩赫等頂流明星（Idol）的同款展示，我意識到金利來正在用年輕人的語言重塑品牌。<br style="width: auto;"> 這給我最大的啟示是：老品牌不代表過時，只要產品力夠硬（面料/工藝）且營銷精準（流量明星加持），經典IP一樣可以煥發新生。</p> <section contenteditable="false" data-arttype="img_2" data-attr="[{&quot;img_link&quot;:{&quot;type&quot;:&quot;lnk_wrap&quot;,&quot;link&quot;:[{&quot;val&quot;:&quot;&quot;},{&quot;val&quot;:&quot;&quot;}]}}]" data-insertafter="true" data-readonly="true" style="margin:27px 0;"> <section class="atrWidget widget_img_2"> <section class="j_sortable ui-sortable" style="display: flex;justify-content: space-between;margin:0 -5px;"> <section class="sortItem addTools" data-ratio="1.6" data-slectratio="1,1.6" data-sortable="1" data-uploadimage="1" data-viewmode="0" style="margin:0;width: 50%;padding:0 5px;"><a href="javascript:;" style="display: block;" target="_blank" title=""><img alt="142653_cMRchd.png" data-bigsrc="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/147631/20260108_143154_SFQC1F.png" data-default="/resource/img/widgets/article/default/img_2_3_4.png" height="100%" src="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/147631/20260108_143154_jc4cM6.png" width="100%"></a></section> <section class="sortItem addTools" data-ratio="1.6" data-slectratio="1,1.6" data-sortable="1" data-uploadimage="1" data-viewmode="0" style="margin:0;width: 50%;padding:0 5px;"><a href="javascript:;" style="display: block;" target="_blank" title=""><img alt="142704_1daD2n.png" data-bigsrc="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/147631/20260108_143154_5anw8R.png" data-default="/resource/img/widgets/article/default/img_2_3_4.png" height="100%" src="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/147631/20260108_143154_RcEqNh.png" width="100%"></a></section> </section> </section> <section class="desWrap" contenteditable="true" style="text-align: center;font-size: 14px;color:#999;padding-top: 6px;"> <p class="imgdes isplaceholder" placeholder="圖片描述，不輸入則不顯示" style="text-align:justify"></p> </section> </section> <p style="text-align:justify; width:auto">二、參訪小米之家</p> <p style="text-align:justify; width:auto">永遠熱淚盈眶：小米（Xiaomi）的「人車家全生態」<br style="width: auto;"> 如果在金利來學到的是「穩」，那麼在小米之家，我感受到的是「勇」。看著大螢幕上2024年營收達到3659億元的增長曲線，以及那句「人以中心，打造人車家全生態」的宏大願景，我看到了科技企業極致的效率與野心。小米SU7不僅是一輛車，它是小米智能生態的最後一塊拼圖，將手機、IoT設備與出行場景無縫連接。在參訪中，我拿到了一瓶小米的礦泉水，瓶身上寫著一行字：「改變，任何時候都不晚，五十歲正是闖的年紀。」</p> <p style="text-align:justify; width:auto">這句話直擊內心。雷軍在知天命之年，依然敢於押上所有戰績，投身造車紅海。這種企業家精神（Entrepreneurship）超越了技術本身。對於我們青年創業者來說，我們一無所有，更應無所畏懼。小米的故事告訴我，創業是一種持續的「重啟」能力，永遠不要給自己設限。</p> <section contenteditable="false" data-arttype="img_2" data-attr="[{&quot;img_link&quot;:{&quot;type&quot;:&quot;lnk_wrap&quot;,&quot;link&quot;:[{&quot;val&quot;:&quot;&quot;},{&quot;val&quot;:&quot;&quot;}]}}]" data-insertafter="true" data-readonly="true" style="margin:27px 0;"> <section class="atrWidget widget_img_2"> <section class="j_sortable ui-sortable" style="display: flex;justify-content: space-between;margin:0 -5px;"> <section class="sortItem addTools" data-ratio="1.6" data-slectratio="1,1.6" data-sortable="1" data-uploadimage="1" data-viewmode="0" style="margin:0;width: 50%;padding:0 5px;"><a href="javascript:;" style="display: block;" target="_blank" title=""><img alt="143058_2Lbn34.png" data-bigsrc="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/147631/20260108_143154_zqV8Xb.png" data-default="/resource/img/widgets/article/default/img_2_3_4.png" height="100%" src="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/147631/20260108_143154_r0Mu0B.png" width="100%"></a></section> <section class="sortItem addTools" data-ratio="1.6" data-slectratio="1,1.6" data-sortable="1" data-uploadimage="1" data-viewmode="0" style="margin:0;width: 50%;padding:0 5px;"><a href="javascript:;" style="display: block;" target="_blank" title=""><img alt="143115_yjFB3L.png" data-bigsrc="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/147631/20260108_143154_szjWWX.png" data-default="/resource/img/widgets/article/default/img_2_3_4.png" height="100%" src="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/147631/20260108_143154_tMutfe.png" width="100%"></a></section> </section> </section> <section class="desWrap" contenteditable="true" style="text-align: center;font-size: 14px;color:#999;padding-top: 6px;"> <p class="imgdes isplaceholder" placeholder="圖片描述，不輸入則不顯示" style="text-align:justify"></p> </section> </section> <p style="text-align:justify; width:auto">三、參訪網易集團</p> <p style="text-align:justify; width:auto">網易的工作環境則常常被形容為 “充滿活力”和“張弛有度” 。許多參訪者都提及，在現代化的辦公樓裏，竟藏有生機盎然的孔雀園，這種自然與科技的意外融合，讓人體會到企業對和諧工作環境的追求。同時，其“有熱愛、會思考、臉皮厚、能成事”的十二字人才觀，特別是“臉皮厚”所宣導的敢於試錯、不怕失敗的精神，常常引發人們的思考。網易的參訪更側重微觀的產品體驗、技術創新邏輯與人文工作氛圍，適合對互聯網產品、AI應用、企業文化感興趣的人。</p> <section contenteditable="false" data-arttype="img_2" data-attr="[{&quot;img_link&quot;:{&quot;type&quot;:&quot;lnk_wrap&quot;,&quot;link&quot;:[{&quot;val&quot;:&quot;&quot;},{&quot;val&quot;:&quot;&quot;}]}}]" data-insertafter="true" data-readonly="true" style="margin:27px 0;"> <section class="atrWidget widget_img_2"> <section class="j_sortable ui-sortable" style="display: flex;justify-content: space-between;margin:0 -5px;"> <section class="sortItem addTools" data-ratio="1.6" data-slectratio="1,1.6" data-sortable="1" data-uploadimage="1" data-viewmode="0" style="margin:0;width: 50%;padding:0 5px;"><a href="javascript:;" style="display: block;" target="_blank" title=""><img alt="143001_QN5dxZ.png" data-bigsrc="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/147631/20260108_143154_5Zu9EF.png" data-default="/resource/img/widgets/article/default/img_2_3_4.png" height="100%" src="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/147631/20260108_143154_ju2EXT.png" width="100%"></a></section> <section class="sortItem addTools" data-ratio="1.6" data-slectratio="1,1.6" data-sortable="1" data-uploadimage="1" data-viewmode="0" style="margin:0;width: 50%;padding:0 5px;"><a href="javascript:;" style="display: block;" target="_blank" title=""><img alt="143018_jN2qRY.png" data-bigsrc="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/147631/20260108_143154_5SpZ4u.png" data-default="/resource/img/widgets/article/default/img_2_3_4.png" height="100%" src="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/147631/20260108_143154_65Fc1Y.png" width="100%"></a></section> </section> </section> <section class="desWrap" contenteditable="true" style="text-align: center;font-size: 14px;color:#999;padding-top: 6px;"> <p class="imgdes isplaceholder" placeholder="圖片描述，不輸入則不顯示" style="text-align:justify"></p> </section> </section> <p style="text-align:justify; width:auto">四、 在大灣區，預見未來<br style="width: auto;"> 從金利來的「穩字當頭、現金為盾」，到小米的「技術立業、生態為矛」，這兩天的行程向我們展示了商業世界的兩面性。作為香港青年，身處大灣區這片熱土，我們既要學習曾憲梓先生那代港商的愛國情懷與務實穩健，守住企業生存的底線；也要具備雷軍先生那樣的科技視野與破局勇氣，敢於在AI、新零售等新賽道上爭先。</p> <p style="text-align:justify; width:auto">感謝明匯智庫與港府提供的寶貴機會，這次行程不僅讓我看到了內地產業的真實數據與現狀，更在與前輩、同行的交流中，堅定了我在大灣區落地夢想的決心。</p> <p data-pm-slice="2 2 []" style="text-align:justify; width:auto"><span leaf="" style="width:auto">文稿/圖片：參加粵港澳大灣區企業研究創造營第三組：</span> <span style="-webkit-text-stroke-width:0px; background-color:#ffffff; color:#000000; display:inline !important; float:none; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; orphans:2; text-align:start; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">劉江波（組長）、<span style="width:auto">&nbsp;</span></span><span data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;section&quot;,&quot;attributes&quot;:{},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;para&quot;,{&quot;tagName&quot;:&quot;section&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;display: flex;justify-content: space-between;margin:0 -5px;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]" leaf="" style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; orphans:2; text-align:start; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">陳昕樂、孫新茹、劉建華、周益慧、徐禕欣、王群偉、麥展維</span></p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; caret-color:#000000; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration:none; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">****************************************</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; caret-color:#000000; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration:none; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">【關注我們最新動向】</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; caret-color:#000000; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration:none; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">►明匯智庫Facebook：https://www.facebook.com/mhtt.com.hk</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; caret-color:#000000; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration:none; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">►大灣區青年網Facebook：https://www.facebook.com/youthbay</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; caret-color:#000000; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration:none; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">►大灣區青年網Instagram：www.instagram.com/youthbayhk</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; caret-color:#000000; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration:none; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">►大灣區青年網小紅書： https://bit.ly/3W0</p>